Since 1976,

Hedlin Ag Enterprises has specialized in retained executive search for agribusinesses and agricultural associations throughout the United States. Why has it endured since founded by Larry Hedlin? It’s our philosophy and dedication to strive to be the best, not the biggest.


Job Title:                  National Sales Manager

Department:            Regional Sales Representatives

Report to:                 Chief Executive Officer (CEO)

Job Summary:

The National Sales Manager applies the three-stage management process of planning, implementing, and evaluating the Association’s sales force and its activities.  The National Sales Manager forecasts sales, preparation of sales budgets, establishment of sales territories, strategically plans sales force activities, and sets individual sales representatives’ sales goals.  The National Sales Manager ensures the sales force is organized, staffed, and operated so as to carry out the organization’s goals.

A key responsibility of this position is recruiting and hiring good salespeople.  Once top- quality people are hired for the position, the National Sales Manager regularly evaluates the performance of individual sales representatives, as well as the effectiveness of the sales team in whole.


  1. Develop and implement effective sales strategies.
  2. Lead nationwide sales team to ensure they meet or exceed their sales’ objectives.
  3. Play an important role in educating and training our sales representatives on the programs, products, and services offered by the Holstein Association USA (HAUSA) so the representatives will be effective and efficient selling them in the field.
  4. Implement performance metrics so that the sales representatives’ performance can be adequately measured.  
  5. Regularly monitor and analyze performance metrics and provide appropriate coaching as needed.
  6. Regularly provide market intelligence to the CEO regarding program, product, and service opportunities that might be appropriate for HAUSA.
  7. When necessary, work with prospective accounts and large customers to establish business relationships.
  8. At times work with the CEO and perhaps other HAUSA management staff in developing new accounts.  
  9. Prepare monthly, quarterly, and annual sales forecasts.
  10. Work as an active member of the HOLSim Branded Beef team.
  11. Recruit and hire effective salespeople.
  12. The National Sales Manager may work and manage his or her own territory.
  13. Perform other duties as required.

Job Specifications

Bachelor’s degree and at least five years of sales experience.  Sales management and dairy experience are a plus.  Excellent communication and inter-personal communication skills are a must.  Some travel is required, and flexibility is an important part of the position. 

All inquiries and information will be handled in strict confidence.   Interested parties should contact:

Kevin Drury

Hedlin Ag Enterprises

Ankeny, IA 50021

Phone:  515-964-7997   Email: