Director of Marketing

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JOB PURPOSE:

The Director of Marketing will lead Amana Society’s overall marketing strategy, brand positioning, demand generation, and campaign performance. This role partners across sales, retail, finance, e-commerce, and business teams to drive customer growth, stronger engagement, and profitable revenue while maintaining the strength of Amana’s heritage brands.

 

• Develop growth-focused strategies for trusted heritage brands

• Lead integrated campaigns across digital, retail, e-commerce, tourism, hospitality, and community channels

• Identify opportunities to drive sustainable, profitable growth

• Improve brand awareness, engagement, conversion, retention, and marketing effectiveness

• Balance short-term revenue goals with long-term brand stewardship

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KEY RESPONSIBILITIES:

• Develop and execute a multi-year marketing strategy aligned with enterprise and business-unit priorities, using customer insights, market trends, and competitive intelligence to identify growth opportunities.

• Drive profitable revenue growth by prioritizing high-value customer segments, products, markets, offers, and channels, with strategies that improve acquisition, conversion, retention, and customer value.

• Lead integrated marketing campaigns and audience engagement across content, promotions, events, PR, digital, retail, tourism, hospitality, and e-commerce to build awareness, generate demand, and support revenue goals.

• Strengthen Amana Society’s brands through clear positioning, compelling storytelling, and consistent messaging that reflects the organization’s heritage, quality, and character across all customer touchpoints.

• Maximize digital and e-commerce performance through customer acquisition and retention strategies, compelling experiences, analytics, testing, and optimization across websites, email, social, search, paid media, and e-commerce channels.

• Drive marketing accountability and ROI by establishing performance measures tied to revenue, profitability, customer acquisition cost, return on advertising spend, and customer value; allocate resources based on impact and scale what works.

• Build organizational capability and collaboration by partnering with business-unit, sales, finance, retail, e-commerce, and executive leaders while developing a high-performing marketing team grounded in creativity, commercial accountability, and continuous improvement.

 

ADDITIONAL EXPECTATIONS

Key indicators of success in this role include:

• Achieving measurable, profitable revenue and customer growth through effective marketing strategies and investments.

• Strengthening brand awareness, differentiation, engagement, and market relevance across key audiences and channels.

• Demonstrating marketing effectiveness and ROI through clear performance measurement, reporting, and data-driven decision-making.

• Building strong organizational alignment and executive confidence through collaboration, commercial insight, accountability, and demonstrated results.

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QUALIFICATIONS:

• 7+ years of progressive marketing experience, including brand strategy, campaign planning, digital marketing, customer engagement, or growth marketing

• Demonstrated success using marketing strategy and execution to produce measurable revenue growth and improved business performance

• Experience developing and executing integrated marketing and go-to-market plans

• Experience managing marketing budgets and allocating resources based on ROI, growth potential, and strategic priorities

• Ability to connect marketing metrics with sales, revenue, margin, customer acquisition, retention, and customer-value outcomes

• Strong understanding of marketing analytics, customer insights, content strategy, and digital channels

• Strong commercial and financial acumen, including the ability to evaluate growth opportunities and communicate their expected business impact

• Experience in consumer goods, retail, tourism, hospitality, food, agriculture, or brand-driven organizations preferred

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LEADERSHIP PROFILE:

• Strategic, commercially minded, and growth-oriented leader who balances creative judgment, brand stewardship, practical execution, and profitable business performance.

• Customer- and data-focused decision maker who uses market, customer, and financial insights to drive measurable growth, efficiency, and ROI.

• Collaborative and accountable communicator who aligns diverse teams around shared marketing priorities and business outcomes.

• Hands-on, adaptable brand leader who respects Amana Society’s heritage while bringing fresh ideas to engage modern audiences and create new sources of profitable demand.

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LOCATION

Amana Society, Inc. is a heritage company located in the Amana Colonies of east-central Iowa. Amana is located approximately 20 minutes from Iowa City and Cedar Rapids. This role is on-site.

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WHO WE ARE:

The Amana Colonies are a group of seven historic villages in Eastern Iowa, founded in 1855 by German immigrants seeking religious freedom. They created a self-sufficient communal society rooted in craftsmanship, agriculture, and shared resources. Communal living ended in 1932, but the cultural and architectural heritage remains deeply preserved, making the Colonies a popular destination for history buffs, nature lovers, and artisan seekers.

 

When communal life ended, the Amana Society, Inc. was formed to manage the community’s assets and preserve its legacy. It operates as a private, for-profit corporation and oversees a diverse portfolio of businesses, including agriculture and cattle ranching, furniture and wool production, retail shops, hotel and events venues, and more. These businesses continue to reflect Amana’s heritage of quality and sustainability. 

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