President

COOPERATIVE AND STRATEGIC LEADERSHIP:

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• Set and execute a focused GENEX strategy, prioritizing elements that strengthen cooperative advantage, member value creation, profitable growth, and a strong U.S. brand and market positioning.

• Own the cooperative advantage agenda with the GENEX Council, strengthening member confidence, engagement, and pride.

• Shape and define value propositions for members and customers to create a differentiated product, program and service portfolio, grounded in producer value and measurable farm outcomes across the GENEX programs, products, services.

• Establish robust key performance and membership engagement metrics that frame, align, motivate and communicate the cooperative advantage clearly to all stakeholders.

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BUSINESS GROWTH AND MARKET LEADERSHIP:​

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• Drive commercial growth in the U.S. market while building scalable opportunities for international growth.

• Lead a producer-centered innovation agenda that translates member and customer needs into differentiated genetic, digital, service, and partnership solutions that improve farm profitability, strengthen cooperative relevance, and create scalable growth for GENEX.

• Prioritize growth opportunities across customer segments, product lines, and geography by connecting strategy to producer needs and farm profitability.

• Translate strategy into practical sales field execution, ensuring messages, tools, training, and programs that are practical, producer-relevant, and consistently executed in the field.

• Represent GENEX as a visible and influential cooperative advocate and market thought leader who can speak the language of producers, members, employees, corporate stakeholders and industry partners.

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CROSS-FUNCTIONAL COLLABORATION:​

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​• Mobilize capabilities across URUS to turn GENEX value creation plans into action.

• Connect customer segmentation, product and service portfolio choices to sales enablement, resource allocation, and measurable outcomes.

• Build alignment across the cooperative, the URUS Executive Board, regional leaders, and field teams while maintaining clear accountability.

• Partner effectively with the GENEX Council, URUS Executive Board, regional and brand leaders to strengthen membership confidence, clarify decision rights, and advance cooperative and commercial priorities.

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TEAM LEADERSHIP AND DEVELOPMENT:​

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​• Lead and galvanize a people-centric team culture built on collaboration, accountability, learning orientation, tenacity, and pride in GENEX’s cooperative purpose, grounded in Good to Great principles aligned with GENEX culture.

• Build organizational capabilities with URUS business partners in market insight, analytics, digital enablement, producer engagement, customer experience, and commercial execution.

• Create alignment around the strategic vision by listening deeply, communicating clearly, inspiring confidence, and translating concepts into executable and practical actions.

• Develop sales enablement, training objectives, and curriculum that equip teams to build trusted producer relationships, communicate GENEX’s value proposition, and execute consistently in the field.

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FINANCIAL AND OPERATIONAL ACCOUNTABILITY: 

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​• Oversee GENEX brand investment priorities and budgets, ensuring resources are aligned to member value creation, commercial growth, and measurable return.

• Analyze market trends, producer economics, customer behavior, brand performance, and portfolio results to generate actionable insights that improve ROI, relevance, and growth.

• Develop and present concise updates for cooperative governance bodies and internal stakeholders on brand performance, member value creation, strategic initiatives, risks, and progress against outcomes.

• Achieve targets for GENEX brand financial performance, including contribution, market share, customer traction, member engagement, and profitable growth momentum.

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CUSTOMER AND MEMBER INTIMACY & PARTNER RELATIONSHIPS: ​

• Develop deep, trusted relationships with producers, members, key customers, and influencers to understand farm realities, economics, opportunities, and decision drivers.

• Strengthen value-added industry partnerships that advance GENEX’s cooperative advantage, brand relevance, innovation agenda, and customer outcomes.

• Represent GENEX in selected industry groups, producer forums, cooperative events, and member settings with credibility, approachability, and commercial clarity.

• Bring the voice of the producer and member into research and development, genetic strategy, software development, digital strategy, marketing, and commercial prioritization.

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COUNCIL LEADERSHIP & MEMBER PARTNERSHIP:

• Partner with GENEX Council leadership to develop value adding meeting agendas, provide clear information on business and member performance, seek the Council’s advice on producer and market needs, and report how that advice was considered in management decisions.

• Equip the GENEX council with clarity and insight around the cooperative advantage and performance so the Council can give informed feedback and represent membership perspectives to decisions.

• Strengthen the Council’s effectiveness by supporting clear agendas, selecting priority topics, and ensuring a culture of engagement and constructive challenge around building the cooperative advantage.

• Maintain strong alignment and engagement with the Council, delegates and membership, building trust and speaking the producer's language.

• Practice discernment combined with stakeholder management to make the tough calls without compromising the relationships and buy-in from Council or Delegates.

• Support GENEX’s cooperative obligations in partnership with CRI leadership, the GENEX Council, delegates, and URUS. Understand the CRI bylaws, Genex UCA, and applicable governing agreements; provide timely information and operational support for membership, delegate, elector, Council, and patronage processes; and respect the decision rights reserved to members, delegates, electors, the Council, and the CRI Board.​.

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REQUIREMENTS

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• Bachelor’s degree in business, agriculture, animal science, marketing, or a related field; MBA or equivalent executive experience preferred.

• 15+ years of progressive leadership experience in agriculture, bovine genetics, animal health, cooperative, joint venture, or related commercial businesses, with executive-level accountability for growth, strategy, customer/member engagement, or brand leadership.

• Proven track record of driving profitable growth, market leadership, transformation, and measurable customer or member value within a complex, preferably global, organization.

• Exceptional strategic thinking and business acumen, with the ability to start from the opportunity and economic value to be created, then galvanize stakeholders around a practical execution path.

• Strong leadership and team-building capability, including the ability to inspire confidence, build alignment, listen deeply, challenge assumptions, and create a team around a strategic vision.

• Outstanding communication, influence, negotiation, and relationship-building skills across producers, members, cooperative governance bodies, commercial leaders, field teams, and corporate stakeholders.

• Understanding of the dairy and/or beef industry is preferred, including producer economics, farm decision-making, competitive dynamics, and the ability to translate industry insight into practical commercial solutions.

• Experience connecting product, service, digital, genetic, and portfolio strategies to distinct customer groups, member needs, and measurable farm-level outcomes.

• Ability to navigate the URUS operating model and matrix structure to turn strategic value creation plans into coordinated actions, clear accountability, and consistent field execution.

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